Theta One/Theta Activate Wins Esteemed ETHOS Award for Product Innovation

On June 2nd 2015, LifeWave was recognized by the Direct Selling Association (DSA) for product innovation at the Association’s 2015 annual meeting held in San Antonia, TX. At this year’s event, LifeWave received the 2015 ETHOS Award: Product Innovation for its Theta One/Theta Activate nutritional supplement formula.

The ETHOS Award for Product Innovation was presented to LifeWave for its patented Theta One/Theta Activate nutritional supplement formula, a scientifically advanced combination of nutrients and a pioneering delivery system that enable people to experience benefits within minutes of use. This is in stark contrast to most nutritional supplements on the market, which can take weeks or even months to produce a desired effect.

Free of drugs, chemicals or stimulants, Theta Nutrition provides a natural energy boost and greater feeling of wellness all within minutes, along with a multitude of long-term health benefits provided by its concentrated, synergistic blend of nutrients. Additionally, Theta Nutrition was recently issued an official patent from the United States Patent Office, a rare distinction in the nutritional supplement industry. This recognition is based on Theta’s ability to increase the absorption of nutrients, by allowing more of them to enter the cells, resulting in rapid results that truly set it apart in the marketplace. “People understand the importance of vitamins and nutrients, but they need guidance on combining the right amounts and elements for optimal health and fast results,” says LifeWave Director of Health and Science, Dr. Steven Haltiwanger. “This played a central role in the development of LifeWave’s Theta Nutrition.”

ETHOS Awards are given annually to recognize DSA member companies for programs that empower independent direct sellers and promote public awareness and understanding of the benefits brought to the marketplace and to communities through the direct selling business model. A judging panel comprised of industry leaders and outside subject matter experts evaluates each entry, with an overall focus on excellence, creativity and innovation in the direct selling industry.